Volvo Trucks North America, Kentuckiana’s Premier Truck Center and Cummins Onan Generators Come to the Dance at the National Horse Show After Party
12.04.2007 - part 2

“In addition to its exceptional ride and luxurious cab, the Volvo VNL Daycab chosen for the Equine Motorcoach is the most maneuverable truck in its class,” said Aaron Fruits, Kentuckiana’s Premier Truck Center. “Every feature and detail is driver friendly, to make life easier especially when transporting horses,” said Fruits.

All three of these sponsors are regulars in the RV industry and provide products to a market that has grown dramatically in the last decade. They understand the need for equestrians to seek comfort, convenience, flexibility and security on the road and at the horse show grounds.

“We recognize that the horse industry is an important market for us,” said Garry Enyart, Cummins Onan Generators. “Our generators are standard equipment in most RVs, and we know that more and more competitors are enjoying the benefits of their RVs on the show grounds.”

These new sponsors recognize the opportunity that co-branding their products with Equine Motorcoach brings them in terms of exposure to an emerging equestrian market.

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