XELLENT® Partner for “Dancing with the Equestrian Stars”
National Horse Show After Party Catches the Spirit
11.30.2007 - part 2

“We have a lot in common with the XELLENT® brand,” said Julie Calzone, Equine Motorcoach principal and marketing coordinator. “We both say ‘yes, we believe, it does have a chance.’ And, we always assume our product is different from all the others.”

For XELLENT, this means: production using 100% Swiss raw materials (rye and glacier water filtered over the years in the Titlis region), uncompromising quality, individual flavour notes and a unique, unmistakable design.

No fewer than five years have elapsed since the original idea of producing Swiss Vodka and the launch of XELLENT. They have been looking into the question of raw material supplies and the necessary technology since early 1998. And once they had set out, they continued along that path fired by idealism and enthusiasm.

“We are so excited about everyone who is helping us produce this event,” said Calzone. “The team gets bigger every day and they are the best of the best. We are really going to be able to produce a fun event with all of the help we are getting from sponsors, products, the United States Equestrian Federation and the National Horse Show staff. We definitely made the right choice to debut our Equine Motorcoach at this horse show.”

Equine Motorcoach is set to debut December 5-9 at the National Horse Show in Wellington, Florida. The Lehel Coach demo arrived in the U.S. on Thanksgiving Day.

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